Good music, but don’t worry about all the nightlife that comes with it.” We just felt that what was missing, and what we want to be a part of, is to create a place that is sensitive to nightlife in the sense that you can get great service, see great people, have great drinks, listen. “When you have 70+ locations in 25+ markets around the world, we really have something for everyone. “Our focus here with our cocktail program is to really deliver on our promise to be a cocktail lounge, not just use the term lightly,” says Fardasani. Highlights include “La Pina,” a mezcal cocktail featuring Dos Hombres, one of The Fleur Room’s partners, and the “super premium” Casa Azul reposado tequila cocktail, which comes in the lower half of the ceramic bottles. The beverage program, led by Tao Group Hospitality beverage director Craig Schotler (Alinea, The Aviary), is the reason, especially as there is no food on the menu. Until now, people working in music, film, fashion and now technology, a relatively new audience to Los Angeles hospitality, were the most frequent visitors to the venue. “I think so It used to be really about entertainment, but we’ve seen things change.” So while The Fleur Room is already making a name for itself on the Hollywood scene, the TAO team is looking to attract “a cross-section of industries that really make Los Angeles stronger,” says Fardasani. “It was a scene from any movie you can imagine where the Secret Service and local police were investigating the place.” “I got a call from a friend of mine who was organizing an event for Justin Trudeau and he said that Justin was looking for a place to go after the summit,” recalled Fardasani. Perhaps the most surprising event came in the form of a private cocktail party for 20 people for Canadian Prime Minister Justin Trudeau while he was in Los Angeles for the Summit of the Americas in early June. And that requires some thought about who we want the audience to be and how we’re going to cater to that.” “But when you go to a fancy cocktail lounge, I think you want to create more compost. That’s just part of the business model,” says Fardasan. ![]() “When we open a nightclub, we do a big bang because we need as many people as possible to hear about the place. It has also hosted several special Hollywood events including Kevin Hart’s birthday, Stephen Curry’s ESPY party, album listening parties for DJ Calvin Harris and the release of Kin Euphorics by singer Giveon and Bella Hadid. ![]() In the months that it was discreetly opened, The Fleur Room welcomed a number of celebrity patrons: Kendall Jenner, Laurie Harvey, Jason Oppenheim and Ryan Phillippe, to name a few. The reservations-only cocktail lounge, located on Sunset Boulevard, has been fully realized and in operation for nearly four months, but the team behind the space decided to open as summer slows into autumn, a strategic choice as most holidays have been and people are coming back and settling in Los Angeles. The opening of The Fleur Room’s doors was gradual by design. “These are smaller, more intimate conversations,” says Fardasani. The Fleur Room, by reservation only, is not mandatory for partygoers, but a consciously designed spot for after-dinner drinks or a night on the town. Definitely, a worthy stop to share a memorable night with friends.With that in mind, The Fleur Room’s message is noticeably more understated, thanks in part to the velvet seating, marble cocktail tables, and jewel-toned colors that make up the (nightclub-inspired) design scheme. From the entrance of the venue to the appetizers, entreés, and desserts, to the warmed up hand towels and soap options in the bathroom, everything was carefully planned and executed to near perfection. The food and the environment create a unique and elevated dining experience. TAO offers well thought out and put together dishes with high-quality fresh ingredients. The sweet ice cream, the tartness of the berries, and the bitterness of the chocolate created a harmonies delicious balance. ![]() The dish was thoughtfully put together, it had a vanilla bean ice cream, with a dark chocolate box which had a warm fluffy lava cake and a berry puree. We decided we could not leave unless we ordered dessert too. However, at this point, we could no longer order any more dishes and were about ready to order the bill when we saw the table next to us order dessert.
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